|
Boomertising® is a division of The New Marketing
Network, Inc. For over
20 years, we have helped build successful brands and businesses for
our clients, including:
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Citibank
● Clorox
●
Coca-Cola
●
Conagra
●
Del Monte
● Dole Foods
● Dreyer's General Electric
● Entenma nn's/Oroweat
● Fresh Express
● Haagen-Dazs
● Helene Curtis
●
Kraft
●
ITW/Space
Bags
● ICN Pharmaceuticals
●
Levi Strauss
●
Limited Brands
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M&M Mars
●
MJB Rice Company
● McDonald’s
●
Mrs. Smith’s Bakeries
●
National Dairy Board
●
National Pork Producers Council
●
Nestle
●
Neutrogena
●
PP&L Utilities
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Polaroid
●
Sam’s Club
●
Sara Lee
●
Sun-Maid
●
Tone Brothers
●
Tyson
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Boomertising®
is
uniquely qualified to help you profit from the Boomer Market.
Our talent pool of Blue Chip Boomers have been launching
$100M businesses and creating award-winning advertising
targeting their fellow Boomers for decades. They include:
Creative Directors,
Planners
and
Account Managers
from agencies such as: DDB, DMB&B, JWT, Leo Burnett, Chiat Day,
Y&R, BBD&O, O&M, EuroRSCG, Campbell-Mithun, and FCB.
Presidents
and
Marketing Executives
from companies such as Coca-Cola, P&G,
Kraft, Sprint, RJR Nabisco, Sprint, Kraft, Best
Foods, Catalina Marketing,
Dole, Max Factor, Nestle and Mrs. Smith's
Bakeries.
Directors of Research, R&D,
Communications/PR
and
Promotions
from companies such as First Chicago,
Ameritech, Kellogg's, Kraft, Ocean Spray and
Sara Lee. |
Media Mentions:
Wall
Street Journal, Ad Week, MSNBC (MSNBC.com), Los Angeles Times,
Dallas Morning News, Mature Market Reports, McGraw-Hill’s
Engineering News-Record, Reuters, Beacon Journal, Portsmouth
Herald, Rutland Herald, Kerala News (India), Middle East North
Africa Financial Network. |
The Boomers of Boomertising® have worked for these brands and more:
|
|
Priscilla
Wallace
CEO & BOOMER |
Priscilla Wallace is the CEO
and Founder of both The New Marketing Network, Inc. and
Boomertising®, a division of the company specializing
in marketing to Baby Boomers.
As a
results-oriented consultant, she built her firm’s reputation for
helping companies achieve their growth initiatives and increase
profits by creating and building some of the most enduring
products, brands and businesses in the marketplace.
Prior to
consulting, she was an advertising executive and award-winning
creative director for agencies, such as: FCB, DMB&B, DDB and
McCann-Erickson. She was responsible for winning several new
accounts and increasing billings.
A Boomer
herself, Ms. Wallace has been a frequent speaker and is often
quoted in the press regarding issues, insights and opportunities
when marketing to Baby Boomers.
Peter Emsley is
Vice President of Boomertising/Canada. His
career has spanned 25 plus years in the Canadian
Retail and Consumer Packaged Goods field, rising to Senior
Management roles through Marketing and Sales. His proven track
record and many years of experience in the development of
Branded, Co-Pack, Private Label, Retail, Foodservice, Export and
Industrial goods has delivered significant bottom line impact.
A solid network of contacts across North America have also been
instrumental in building number one brands, re-branding,
strategic category management and alignment of branded and
private label offerings.
Peter’s talent centers on devising marketable products consumers
actually want and taking pride in developing strategic, win-win
solutions for our clients. |
