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We’re often asked for examples of
our work. Since we’ve been successfully marketing and
advertising to Boomers for decades, our answer comes from our
Success Stories.
Here are some examples:
In the 1970’s …Boomer women led the exodus from the
kitchen to the office, where sex, drugs and rock ‘n roll
introduced diversity to the three-martini lunch club.
With the bulk of the buying power in Boomers’ wallets, the focus
turned from the Establishment to the Young. Their
energy accelerated life’s pace and marketers took note, creating
faster foods, faster cars and fast cash.
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The Boomers of Boomertising®...
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Skyrocketed Flintstones Vitamins to
category leader and headed introduction of
Cling Free Dryer Sheets.
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Created campaigns that launched new products,
including: Citicard, Recipe Dog Food, Stir ‘n
Frost, Head ‘n Shoulders, Quaker 100% Natural
Cereal, and the national rollout of Coors
and Coors Light.
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Gained market share for McDonald’s,
V8, Sprite, English Leather, United Airlines,
Tide, Kraft, Shout and more.
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In the 1980’s…Boomers’ biological clocks were
ticking but financial demands to keep up with the Joneses
required two incomes, so working mothers were born. Having
things replaced having time, bumper stickers read
He Who Dies with the Most Toys Wins and stress
became an epidemic. Business thrived, fueling Boomers hunger
for more with a proliferation of new products.
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The Boomers of Boomertising®...
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Led marketing, advertising, research and
branding efforts that generated over $750M in
new product sales for Dole…increased sales for
Nabisco Foodservice by 19% and Planter’s
Snacks by over 50%.
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Created award-winning campaigns,
including "The Night Belongs to Michelob",
"We are Coors", and
for Audi of America that increased sales by
50%.
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Brought back the Exxon Tiger…restaged
Citibank’s online banking service,
increasing sales by 500%.
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Launched Bubble Yum, Carefree Gum, Breath
Savers, Vidal Sassoon’s Colorific,
Max Factor Colorfast Nail Care
and Anti-Aging Moisturizers.
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Created introductory ad campaigns,
including Michelob Dry, achieving the
highest awareness scores of any Anheuser-Busch
product, Nivea After-Sun Lotion, Classico
Pasta Sauces, Best Western Hotels, Suddenly
Salad, S’mores Crunch.
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In the 1990’s…Boomers began defying age,
igniting the growth of health clubs, health foods, sports
gear, bottled water and lite or fat free
anything. They made Dockers in, rather than necessary
and had Detroit disguising family vans as SUVs.
Business still fixated on the young, but Boomers moved on,
still holding the biggest purse strings.
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The Boomers of Boomertising®...
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Created the Dow Brands Finger Man whose
recognition was second only to Santa Clause
and restaged the Dancing Raisins for the
California Raisin Board.
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Increased sales chain-wide for
K-Mart through sales and ad campaigns,
including Rosie O’Donnell and Penny Marshall.
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Led marketing efforts that increased sales
and profits for companies including Mrs.
Smith’s Bakeries by 25%, SPRINT by
26% and international revenues by 44%,
Ortega Mexican Foods by 36% and
Max Factor by 40%.
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Conducted research and ideation for development
of McDonald’s Big ‘n Tasty and
Coca-Cola’s Dasani Bottled Water.
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Introduced Top Ten New Products of the Year,
including: Mrs. Smith’s Restaurant
Classics and Cobblers, Huggies Little
Swimmers and Neat Sheet…and others
include Healthy Choice, Slim-Fast,
Nature’s Cure, Haagen-Dazs Frozen Yogurt,
Entenmann’s/Oroweat Good Snack Bars, Cookies ‘n
Cream Pies, Sharp’s Beer, Fresh Express Salads
and Fruit.
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Since
2000….Boomers
have been redefining age. They’re making retirement obsolete,
starting new families and new careers and changing the way
business is done. The media began focusing on Boomers again, and
marketers, still focusing on the young, began to realize that
they’d lost touch with the biggest spending consumer group of
all.
That’s why we launched Boomertising®…We
know where Boomers have been, because we’ve been there…and we
know where they’re going because, well, we’re Boomers and we’re
going there, too.
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BOOMER-TO-BOOMER SERVICES
It’s been said that if you can’t relate, you can’t
communicate. That’s why we say, “It takes a Boomer to
sell a Boomer.”
We work in
cross-functional teams in partnership with our clients and
provide the Boomer perspective from innovation to execution.
From consulting assignments to turn-key projects, we deliver
Boomer-to-Boomer…
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BRANDING |
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COMMUNICATIONS |
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FOCUS
GROUPS |
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NEW
PRODUCTS |
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TREND IDENTIFICATION |
...that
anticipate and motivate our fellow Boomers.
We also offer
exclusive Boomers-on-Boomers Consulting Packages.
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Expert Boomer Consumer Panel |
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Marketing, Advertising & Research experts who are also
Boomer Consumers
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We'll
bring your Boomer issues to the panel and bring back
solutions
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We'll
facilitate a session between your team and the panel
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Boomer Opportunity Assessment |
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Boomer Think Tank |
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Creative &
Strategic development of Boomer Market Opportunities
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Conduct
research, deliver communication concepts, product ideas &
directives
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