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WHY BOOMERTISING?
We'll add incremental
dollars to your bottom line by engaging the $2.5 T Boomer
Consumer through our:
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Unique Boomer-to-Boomer Marketing Approach
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Proprietary Boomer Research Model
Boomer-to-Boomer Marketing:
It Takes a Boomer to Sell a Boomer.
As with all marketing
services firms, the most powerful way to engage your target
audience in a relationship with your brand is through
peer-to-peer marketing.
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African-American and Hispanic firms are best at marketing to
their respective target markets.
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Traditional ad agencies hire the young to reach the 18-39
year old demographic.
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Boomertising®
hires only Boomers to engage Boomer Consumers,
the biggest, richest target group of all.
Proprietary Boomer Research Model:
It takes a Boomer to Know a
Boomer
Baby
Boomers redefine every phase of life they enter. Using
traditional research models and benchmarks to study them is
often misleading and provides little insight into them.
Our research model
studies Boomers as a consumer group....not an age group.
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Traditional age
segmentation studies don't accurately represent Boomers. We
isolate Boomers and put them into sub-segments, providing pure
Boomer Market data to ensure solid business- making decisions.
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Boomers…Today’s
Trend-Indicators
We let you see trends in the making, focus on trends that matter
to your business and use trends to your business
advantage…through creating new products, businesses and
effective communications.
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Because we’re Boomers
and we’re global, we’ve got our fingers on the pulse of where
Boomers are and where they’re going. Because we're researchers
and strategists, we know how to apply this information to your
business advantage.
The Pay Off
Engaging in a relationship with the Boomer Consumer will pay off
handsomely for years to come.
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According to Peter Franchese, founder of American
Demographics, "During the next 10 years, baby boomers
will....add at least $400 billion a year to consumer
spending."
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Over the next several decades, the 45+ age demographic will
continue to grow, while the under 45 age demographic will
shrink. (Source: U.S. Census, 2000).
To connect your Brand with the Boomer Consumer,
click here to contact us.
To view an interview with our CEO - Priscilla Wallace -
click here |
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Boomertising
Research & Insights: |
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Most Boomers think of themselves as entering old age 3
years after they’re statistically dead, Boomers
aren’t obsessed with age … they’re in
denial
of it. |
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“All
they talk about is our age. We don’t, why should they?” |
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“Do they
realize when they say ‘Look as young as you feel’ that
we know it's some young person saying ‘Hey, Lady, you
look old ’.” |
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“They
say 60 is the new 40…only
we know it’s
not. 60 is the new 60.” |
Only a small fraction of Boomers identify with having
been hippies. |
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“My
friends and I are Boomers, but we spent the Summer of
Love in Mrs. Miller’s second grade class”.
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Getting a Boomer's attention is easy; making the sale is
the hard part ... |
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"They get
our attention with our music, but then they have
nothing to say." |
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"They talk
to us as if we're their mothers. I bet they have as good
a relationship with her as they have with their
consumers." |
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